AYOOLA OLUWAGBOHUNMI DEBORAH

Mass Communication Specialist & Emerging HR Professional

Ibadan, NG.

About

A proactive and detail-oriented Mass Communication graduate with a strong academic foundation and growing expertise in Human Resource Management. Adept in newsroom editing, internal communications, and employee engagement, I leverage leadership capacity, analytical thinking, and strategic coordination to drive people-centric solutions. Currently advancing professional HR qualifications, I am eager to apply creative communication and HR best practices to dynamic organizations, enhancing engagement and driving organizational success.

Work

JAMZ 100.1 FM

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News Editor

Ibadan, Oyo State, Nigeria

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Summary

Led daily news content curation and broadcasting for a listenership exceeding 15,000, enhancing audience retention and contributing to increased station engagement.

Highlights

Curated, edited, and broadcasted daily news content to over 15,000 listeners, significantly enhancing audience retention and engagement.

Collaborated with cross-functional teams to strategically shape impactful storytelling and develop effective public relations narratives.

Supported seamless internal communication by circulating concise, informative bulletins to editorial staff, ensuring timely information dissemination.

Contributed to brand messaging initiatives that resulted in a measurable 12% increase in station engagement metrics.

Volunteer

Director of Socials – Editorial & Publicity CDS Team

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NYSC

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Directed and executed community engagement events and publicity campaigns, significantly increasing corps member participation and visibility.

Highlights

Orchestrated and executed successful community events, fostering increased corps member engagement and strengthening camaraderie within the team.

Directed comprehensive publicity campaigns for community events, leveraging strategic communication channels to enhance visibility and drive active participation.

Financial Secretary

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GSF, KWASU Chapter

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Managed all financial records, budgeting, and expense tracking for the fellowship chapter, ensuring transparent financial operations and accountability.

Highlights

Managed all financial records, including detailed budgeting and expense tracking, for the fellowship chapter to ensure fiscal accuracy and transparency.

Provided periodic financial status reports and ensured robust accountability for managed funds, supporting informed decision-making for the chapter.

General Secretary

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GSF, KWASU Chapter

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Managed all official correspondence, meeting records, and team coordination for the GSF, KWASU Chapter, ensuring operational efficiency and clear communication.

Highlights

Maintained comprehensive official correspondence and meticulous meeting records, ensuring accurate documentation and streamlined information flow for the chapter.

Coordinated executive meetings efficiently, ensuring timely updates and effective communication dissemination to all members, enhancing organizational coherence.

Education

Kwara State University

Malete, Kwara State, Nigeria
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B.Sc. Mass Communication Grade: CGPA: 3.0/4.0 (Second class upper division)

Courses

Public Relations

Advertising

Media Ethics

Languages

English

Yoruba

Certificates

NYSC Certificate

NYSC

Associate, Chartered Institute of Human Resource Management

Chartered Institute of Human Resource Management (CIHRM)

Certified Personnel Manager

CIHRM

Postgraduate Diploma in Human Resource Management

CIHRM

Skills

Microsoft Office Suite

Microsoft Word, Microsoft Excel, Microsoft PowerPoint.

Communication

Communication Strategy, Public Relations, Internal Communication, Brand Messaging, Storytelling.

Human Resources

Human Resource Support, Talent Acquisition Fundamentals, HR Operations, Employee Engagement.

Analytical Skills

Analytical Thinking, Numerical Analysis, Data Interpretation.

Project Management

Team Coordination, Event Planning, Strategic Coordination.

Content Management

News Curation, Editing, Broadcasting, Content Creation.